Speaking of Amazon, I think you know that it is the shopping mall site with the most users in the world, but it is not only in the shopping mall business, but also in various platform businesses. Among them, there is something called , which is used by many people around the world when broadcasting on the Internet.
Twitch is the place with the most people broadcasting online games, and Google tried to acquire it, but Amazon acquired it. Google expected synergy between Twitch and YouTube, but it didn’t happen, so they created something called YouTube Gaming.
So let’s take a look at why Amazon and Google tried to acquire Twitch and why streamers are broadcasting on it.
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Twitch is strongly perceived as a platform specialized in internet gaming broadcasts, but after the acquisition, it has been actively creating broadcasts on various topics. Since it was acquired for an amount reaching 1 trillion won, it is expected that it will not continue to focus solely on internet personal broadcasting.
If a product sold in a shopping mall appears on a broadcast, it will be possible to purchase it immediately through a button, connecting the shopping mall and Twitch. For example, the free game engine Lumberyard is user-friendly, but when creating a game server, it requires the use of Amazon.
In this way, Amazon connects its business through various platforms for users. Now, let’s explore what advantages Twitch has that are causing streamers to move from other platforms to Twitch these days.
The broadcasting environment is good.
YouTube and Twitch can broadcast at a significantly higher quality compared to other platforms. They can transmit at a very high resolution and support broadcasting at up to 60fps. This aspect is more beneficial for viewers than for the streamers themselves.
The reason why viewers who have experienced low-quality streams on other platforms are amazed by the high quality of Twitch or YouTube broadcasts is due to this capability. Additionally, there is no need to install any programs. While it is natural for streamers to install and set up software for broadcasting, it could be inconvenient if viewers also had to do the same. However, Twitch allows viewers to watch directly on the website without needing to log in.
If you look at the image above, you can see HTML5. This is built-in, unlike the Adobe Flash Player that we always had to install on websites, so there is no hassle of separate installation.
Next, the biggest strength is the clean quality and minimal lag. When compared to other internet broadcasting platforms, viewers can enjoy a clear picture without distortion, even on larger screens, which is one of the reasons why they prefer Twitch.
The profit structure is good.
Streamers who broadcast cannot help but pay attention to their earnings. In the case of Twitch, the commission is only 1%, which means that the portion that streamers take home is quite high.
Even when including taxes and payment processing fees, the earnings remain significantly high, which is one of the main reasons why broadcasters choose to move from other platforms.
When signing a contract as a partner, there is a requirement to broadcast for a certain number of hours, but since they provide a salary, it allows for a more stable broadcasting experience compared to other platforms.
Freedom of regulation
In broadcasting, regulations are a significant aspect to consider when creating content. However, since YouTube and Twitch are foreign companies and not domestic ones, they have a lot more freedom regarding regulations.
The recent issue regarding advertising also falls under the streamer’s responsibility, and it is possible to stream on other platforms as well.
Because there is no pressure from regulations, both streamers and viewers can benefit from the freedom to create content. That said, it is still not permissible to conduct overly explicit broadcasts, which is a regulation that applies to all internet personal broadcasting.
In conclusion to the article about internet personal broadcasting.
IT companies are aware of the importance of internet personal broadcasting platforms, and currently, the competition is quite intense. There are many internet personal broadcasting services available, such as Twitter’s Periscope, Facebook Live, YouTube Streaming, Naver’s V, AfreecaTV, Daum Pot, Meerkat, and It’s Me, among others.
However, when looking at the global landscape, Twitch stands out as the dominant platform. In South Korea, the structure consists of AfreecaTV, YouTube, and Twitch. Recent trends show that AfreecaTV is popular among domestic viewers, offering a variety of content, while Twitch primarily focuses on gaming broadcasts.
Additionally, as more people are opening and operating their own channels on YouTube, many are opting for simultaneous streaming to gather more subscribers and viewers. This is particularly true for AfreecaTV streamers, many of whom also run YouTube channels, leading to an increase in streamers who broadcast simultaneously.
While it is uncertain how internet personal broadcasting platforms will evolve in the future, the general consensus is that Twitch, being operated by the giant company Amazon, will continue to grow.
