In April, the No. 1 Brave Girls, No. 2 Black Pink, No. 3 WJSN… “
The Korea Enterprise Reputation Research Institute announced the reputation ranking of girl group brands. For big data analysis, we measured from March 11, 2021 to April 11, 2021 and analyzed 38,956,768 big data to measure brand reputation index with participation index, media index, communication index, and community index.
Brave Girls, who ranked No. 1 in the brand’s big data analysis index after finding that consumers’ online habits have greatly influenced brand consumption, ranked No. 2 before, but ranked No. 1 in music charts and music broadcasting in April.
Link analysis of Brave Girls’ brand created a myth of reverse driving, and since it started in the military, ‘reversing, revealing, advertising’ was high, and keyword analysis was ‘Rolin, reverse driving, military president’.
If you look at each index, the participation index 1,107,328 Media index 1,254,128 Communication index 1,408,383 Community index 1,593,705, ranked first with the brand reputation index 5,363,544, up 50.82% from March.
Brave Girls (Eunji, Yoojung, Minyoung, Yuna) showed a 65% increase in brand issues. It is believed that the reverse driving began and that music broadcasts and various popular entertainment programs were influenced.
Second place BLACKPINK (Jisoo, Jenny, Rosé and Lisa) topped the list in March, up 24.28% from a drop in the brand reputation index, and came in second due to the Brave Girls’ rise.
The third-ranked WJSN (Exi, Seol-ah, Sun, Bona, Subin, Luda, Dawon, Eunseo, Sungso, Migi, Summer, Dayoung, Yeonjung) rose 541.31%, showing a big boost as a comeback was scheduled. The fourth-ranked OH MY GIRL showed a 45.54% rise, while the fifth-ranked TWICE rose 11.75%.
The girl groups analyzed are Brave Girls, BLACKPINK, WJSN, OH MY GIRL, TWICE, IZ*ONE, MAMAMOO, Red Velvet, GFRIEND, Weekly, (G)I-DLE, ITZY, Girls’ Generation, Lovelyz, Apink, Purple Kiss, Stella, LABOOM, Stay C, Girl of the Month, Dreamcatcher, After School, After School, Elegant, Elly!
The Korea Enterprise Reputation Research Institute announces the ranking every month and includes the analysis of 100 brand monitors.
※ Ranking of reputation of girl group brands in April 2021
1. Brave Girls
2. Black Pink
3. Cosmic Girls
4. OH MY GIRL
8. Red Velvet
11. (Girl) Children
13. Girls’ Generation
16. Purple Kiss
19. Mr. STAY
20. Girl of the Month
23. After School
29. Rocket Punch